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Rarities · 2003

The Mitsukoshi Dial

Japan's oldest department store, 300 panda-dial Speedmasters, and the first white dial Omega ever put on the Moonwatch.

Photograph needed
Shot list: Straight-on dial shot, white backdrop: the white panda dial with black subdials — the whole point of the watch.

The story

A correction first, because the record deserves it: the Mitsukoshi is reference 3570.31.00 from 2003 — not the 3570.50, which is the standard transitional Moonwatch of the late 1990s. The confusion is common; the watches are not.

Mitsukoshi is Japan's oldest department store, and in 2003 Omega made it an exclusive: a Speedmaster with a white “panda” dial and black subdials, sold only through Mitsukoshi's Japanese stores. It was the first panda-dial Speedmaster Omega ever released.

Production is consistently reported as 300 pieces across WatchBase, Kalmar Antiques and BackWatch Dept. — well-attested, though no Omega-official figure was found, and the casebacks are not described as individually numbered.

At a glance

Detail
Reference3570.31.00
Year2003
Calibre1861, manual-wind
DialWhite/silver “panda,” black subdials
Production~300 pieces (well-attested, not Omega-official)
MarketJapan only — Mitsukoshi stores

How to spot one

Why collectors care

Japan-only Omega editions are a collecting subfield of their own, and the Mitsukoshi is its panda-dial cornerstone — the first of its kind, and still the reference point for every white-dial Speedmaster since.

Three hundred pieces through a single retailer is genuine scarcity without the auction-house mythology.

“Limited to 300” is well-attested across multiple dealers and databases but not Omega-official; no individually numbered casebacks are described in the sources found.

Photography still needed

  • Straight-on dial macro, white backdrop
  • Applied logo close-up
  • Wrist/profile shot showing the 3570-series case